As more sellers join the Amazon marketplace, competition is tougher than ever. Being prominent now means creating a listing that is not only creative but relevant, helping to increase traffic to the item and, in the process, sales.
Amazon offers two content tools to brands: A+ Content and Premium A+ Content, which offer many engaging options for enhancing product listings on Amazon. This extra detail doesn’t just look good—it helps build trust, improve customer experience, and increase sales.
The two differ in terms of features, prices, and requirements, which we will discuss in this blog.
What is Amazon A+ Content?
Amazon A+ Content is an upgrade for all sellers registered in the Amazon Brand Registry program. It offers additional visuals, copyright descriptions, and comparison tables to help brands create better product descriptions.
A+ Content allows sellers to create a more in-depth product buying experience, through which the buyer becomes able to understand the product, how to use it, and how it will benefit him. Amazon mentions that A+ Content boosts conversion rates by 3-10%, resulting in more sales.
What is Amazon Premium A+ Content?
Premium A+ Content is an enhanced form of A+ Content available to Amazon’s sellers who meet specific requirements.
It includes options for adding up to 16 additional modules, like image hotspots, expanded sliders, and other variations of videos. These elements make shopping with the service more immersive, which is why Amazon states that Premium A+ Content may increase conversion by up to 20%.
Any seller who wants to reach Premium A+ has to be brand registered, have an active Brand Story for all products, and have achieved 15 A+ Content projects within the previous 365 days. This offer, exclusive to vendors only on Vendor Central, now gains more sellers with the branded advertising option for a limited period.
Pros and Cons of Amazon A+ vs. Premium A+ Content
Let’s look at the advantages and limitations of each option:
Basic Amazon A+ Content
Pros:
Accessible to All Brand-Registered Sellers:
Amazon A+ Content is free for any seller enrolled in Amazon’s Brand Registry, making it widely accessible.
Enhanced Product Listings:
The feature allows sellers to add visuals and text that better communicate the product’s unique selling points, helping customers make informed decisions.
Increased Customer Engagement:
A+ Content enriches product listings, helping build customer trust and potentially improving product ratings and reviews.
Cons:
Limited Media Options:
Basic A+ Content provides fewer features than Premium A+, such as fewer media modules and customization choices.
Less Visually Impactful:
With the additional media elements available in Premium A+, Basic A+ Content may be more engaging and visually rich.
Premium A+ Content
Pros:
Rich Media Options:
Premium A+ Content includes 16 extra modules, allowing sellers to add interactive elements like video carousels and image hotspots, creating a more engaging experience.
Increased Module Slots:
Premium A+ Content offers two more module slots than Basic A+ Content, providing sellers more room to showcase product details and benefits.
Improved Customer Experience:
With immersive visuals and interactive modules, Premium A+ Content significantly enhances the customer journey, helping boost engagement and retention.
Higher Sales Potential:
According to Amazon, using Premium A+ Content can increase sales by up to 20%, making it a valuable investment for eligible sellers.+
Cons:
Restricted Access:
Premium A+ Content is exclusive and available only to sellers who meet specific eligibility criteria, making it less accessible than Basic A+ Content.
Character Limit Restrictions:
Premium A+ Content emphasizes images and videos, and sellers must navigate strict character limits for descriptions, requiring them to focus on high-quality, impactful visuals.
Comparison Between Amazon A+ and Premium A+ Content
Below is a side-by-side comparison of the main features of Amazon A+ Content and Premium A+ Content.
| Feature | Amazon A+ Content | Amazon Premium A+ Content |
| Layout | Pre-defined templates | Fully customizable templates |
| Media Options | Up to 9 images and a 30-second video | Advanced media with 5-minute video, hotspots |
| Modules Available | Standard modules like product descriptions, comparison charts | Extra modules like image sliders, customer reviews |
| Content Blocks | Limited design options | Customizable blocks with varied layouts |
| Branding | Limited brand logo placement | Full branding control, including custom colors and backgrounds |
If you’re deciding between A+ and Premium A+ Content, here are some strategies to get the best results:
Develop a Unique Brand Identity:
A+ Content allows you to reinforce your brand’s identity. Use it to create a memorable look and feel that distinguishes you from competitors.
Adapt Content to Product Complexity:
If your product has many features, Premium A+ Content can help break down details into easy-to-understand sections, giving shoppers a clear view of what they’re buying.
Keep It Simple:
A+ Content should be intuitive and aligned with your brand’s tone. Avoid overcrowding your listing with too much information.
Collaborate with Professionals:
Work with experienced designers and writers who understand Amazon’s guidelines. This helps ensure your content attracts customers and meets Amazon’s standards.
Conclusion
Amazon A+ and Premium A+ Content are valuable assets for brands aiming to stand out in the competitive Amazon marketplace. Sellers can increase their conversion rates and improve customer engagement by investing time and effort into creating visually appealing, informative content.
By leveraging Amazon A+ content services, you can boost your product’s visibility, engage customers, and drive more sales.