How To Translate Amazon Listings To A New Country

Every seller’s dream is to tap into new markets. But displaying your products in multiple places isn’t the only secret to a profitable international expansion. To achieve success across several markets, brands need to customize their offerings to suit particular target markets and geographical areas. 

This calls for a more thorough strategy to make your offerings resonate with distinct cultural subtleties, which is essential for gaining the trust and allegiance of international buyers. It goes beyond simply translating Amazon products.

What is Amazon Product Localization and Why is It Important?

Product page modifications for various international regions are part of the process of Amazon product localization. In addition to translating text, this procedure also involves modifying specifications, graphics, and other materials to conform to regional preferences and cultural standards. Localization is crucial since it fosters a relationship with prospective clients by demonstrating a brand’s appreciation for their unique requirements and preferences. 

For example, when marketing kitchen appliances in the USA, a blender might be highlighted for its ability to make smoothies and protein shakes, catering to the health and fitness trend popular in the region. On the other hand, the same product might be marketed in Europe with a focus on its versatility for making soups and sauces.

Difference Between Product Translation and Localization 

While both localization and translation are essential steps in getting products ready for global markets, they have different goals and require different procedures. The conversion of textual content from one language to another is the exclusive focus of translation. Although it’s a prerequisite, this is only the first step in making a product comprehensible to non-native speakers. For example, when you translate an English description of a beauty product to French, you are translating all the written content into French so that a French-speaking audience may understand it. However, this technique ignores cultural peculiarities and concentrates only on language accuracy.

By customizing the product and its marketing to the local way of life, culture, and values, localization goes one step further. Translation is not the only step in localization when it comes to the French beauty business. It entails changing the marketing messaging to align with French standards of beauty, which may place a higher value on particular skincare regimens or aesthetic choices than those in the target market.

Localization can involve modifying product graphics on packaging or in marketing to incorporate local landmarks or culturally significant symbols, therefore making the product more directly appealing to the preferences and expectations of French consumers. This more thorough adaptation improves engagement and raises the possibility of success in the new market by fostering a stronger bond between the product and its target consumer.

How To Hyper-Localize Your Product Listing?

Here are some pro ideas on how to leverage Amazon listing translation to increase sales internationally.

1. Conducting Market Research

Understanding the factors influencing local consumers’ purchasing decisions is essential when venturing into a new market. This can be accomplished by conducting in-depth market research, which includes examining target market-specific trends, preferences, and purchase patterns. By identifying possible opportunities and difficulties, this stage makes sure that the product offer is in line with regional needs.

2. Ensuring Adherence To Local Laws

To successfully launch an Amazon product in a new area, sellers need to adhere to local laws and regulations. This covers everything, including labeling specifications, environmental laws, and safety norms. Maintaining compliance keeps things out of court and fosters consumer confidence by reassuring them of the product’s safety and authenticity.

3. Checking Your Brand Name

Make sure your brand name doesn’t conflict with any already-registered trademarks or have any unexpected meanings in the local tongue before entering a foreign market. A brand’s image and potential for sales can be harmed by an already-registered name or one that might have unfavorable or unsuitable implications.

4. Customizing Product Specifications

Modify your goods to satisfy regional requirements and tastes. This entails adapting technological specifications to local norms, such as the voltage or power needs for gadgets or the size dimensions of clothing. The product’s usefulness and adoption in the new market depend heavily on these modifications.

5. Localizing Product Images

The cultural peculiarities of the market should be reflected in the visual content. Using surroundings that are culturally relevant and models that reflect the demographics of the local populace are two examples of this. The target audience will find your product presentations more relatable and appealing when images are localized.

6. Updating Brand communication

The messaging for the brand should be adjusted to suit the communication preferences and cultural values of the target market. This entails customizing taglines, descriptions of products, and marketing collateral to suit regional tastes and social mores, therefore augmenting the brand’s significance and allure in the new market.

7. Optimizing for local SEO

Optimizing your product listings for local SEO for Amazon products is a necessary component of effective localization. This entails using pertinent local Amazon product keywords that prospective buyers are probably going to utilize while doing online product searches. Improving visibility and raising the possibility of drawing more visitors to your product page are two benefits of local SEO optimization.

Common Localization Pitfalls To Avoid 

1. Automated Translations

To save money and time, sellers frequently feed translation services like Google Translate their product listings. These programs frequently provide incorrect translations by ignoring important cultural contexts, regional idioms, manners, emotions, and other communication components.

It makes no sense why it doesn’t appeal to the local customers.

Work with a local copywriter instead, who will be able to translate the local customer’s nuances, language, and understanding into the product copy. 

2. Ignoring Cultural Sensitivity

Successful localization requires an understanding of and adherence to regional taboos, customs, and traditions. Cultural insensitivity might result in mistakes that could anger your audience and cause problems for your public relations. For instance, white is frequently connected to purity and weddings in many Western cultures, but it is also connected to funerals and grief in several Asian traditions. 

In certain markets, using white in branding materials for a holiday product launch could be interpreted as disrespectful or inconsiderate. Make sure your content is polite and appropriate for the culture it is intended for by doing an extensive cultural study or consulting with local experts to avoid making such mistakes.

3. Struggling To Maintain Localization 

Localization is a continuous procedure that needs regular updates and adaptations rather than a one-time effort. New cultural trends arise, consumer preferences change, and markets change. Businesses frequently struggle to maintain the relevancy of their localized content, which can give the impression that their products are antiquated or disconnected from the dynamics of the market. Consistently reviewing and updating localized content is crucial, taking into account industry developments, customer feedback, and other pertinent data. To make sure they stay current and successful, this may entail making changes to marketing campaigns, updating photos, or adjusting product descriptions. Maintaining your translation efforts will keep you relevant to your target audience and competitive.

Driving International Sales in 2024 and Beyond 

A recent poll of senior marketing decision-makers found that 71% of them agreed that localizing content boosts sales and 74% agreed that it’s a significant source of revenue.

Over the past two years, cross-border e-commerce has increased globally at a rate of around 10% per year. To boost overseas sales, Amazon is also rapidly building out its global infrastructure.

It’s time for merchants to take advantage of the rising demand from overseas markets.

Every country’s consumers desire to purchase online. Also, they have a great preference for purchasing goods from localized storefront vendors that directly relate to their culture.

In foreign languages, proper localization also unlocks higher converting traffic and more organic visibility.

Make the most of this inclination by becoming proficient in localization best practices. Provide foreign guests with comprehensive, culturally sensitive, locally-tailored shopping experiences.

Wrapping It Up 

The demand for accurate and careful product localization grows as the world market becomes more accessible. It can be profitable to grow your business abroad on Amazon, but localization costs must be incurred. You can increase engagement, boost conversion rates, and eventually increase revenue by customizing your products to fit the functional and cultural demands of each market. With this calculated approach to globalization, your company will be positioned for sustained success in the international market.

Ready to expand your Amazon business globally? Discover the full potential of market localization for your items by partnering with eStore Factory. Our Amazon specialists will guide you through the challenges of expanding into new markets, making sure that your product listing is flawlessly tailored to satisfy local needs in terms of language and cultural quirks. Don’t allow miscommunication or cultural misunderstandings to hinder you. Get in touch with eStore Factory right now to begin growing your business, improving client interaction, and increasing sales in foreign markets.