This isn’t just an agency. This is a story.
It’s a story about starting from zero. About learning the hard way. About building something real.
We didn’t just read about the Amazon marketplace. We’ve lived through its chaos. Its changes. Its evolution.
We’re not just consultants. We’re operators. And we’re here to help you win.
From the ground up.
2016
Learning the Basics
We started working at an Amazon agency. Learning the fundamentals. How the platform worked. How to optimize listings. How to run PPC campaigns.
That year, Amazon opened A+ Content to all brands (previously only for vendors). They also banned incentivized reviews, forcing everyone to build legitimate review strategies. The wild west was ending. We learned to do things the right way from day one.
2017
Building the Playbook
We dove deeper. Account audits. Content creation. PPC management. We realized that communication was everything daily updates, weekly reports, monthly strategy calls. It became our playbook.
Amazon launched Brand Registry 2.0, giving brands more control but adding complexity. Amazon Advertising (formerly AMS) was rebranded, signaling a major shift toward advertising as a core revenue driver.
2018
The Physical World
It wasn’t just digital anymore. We learned product photography. Videography. The complex world of FBA shipments, prep requirements & fulfillment center logistics.
Amazon launched Storefronts (giving brands their own mini-websites) and the Early Reviewer Program. Amazon Advertising was rebranded again to Amazon Advertising Platform. The marketplace was maturing fast.
2019
Scaling Operations
The team was growing. The agency split Amazon operations and design into two offices. We learned how to manage growth, delegate, and build systems.
Amazon changed FBA fees (again). They launched Amazon Live for livestream shopping. The platform was evolving faster than ever.
2020
The Great Remote Work Experiment
COVID hit. The world shut down. We learned how to work remotely. For the first time, we felt what our international clients had been experiencing all along.
Amazon restricted FBA shipments to essential items only (March-April 2020), causing chaos for sellers. We helped clients navigate the storm. Amazon also required business names and addresses to be publicly displayed on listings transparency became mandatory.
2021
The Low Point
The pandemic took its toll. The agency lost 40% of its clients. 30% of the staff were laid off. It was brutal. A lesson in survival.
Amazon discontinued the Early Reviewer Program. They introduced the Vine program enhancements. Restock limits became a constant challenge. The landscape shifted again, and we adapted.
2022
The Rebound
Things started to turn around. We learned how to do sales properly. We found new clients. We rebuilt.
Amazon opened Premium A+ Content to all brands (previously invite-only). They launched Buy with Prime, extending Prime benefits beyond Amazon. New opportunities emerged, and we seized them.
2023
The Leap
We took the biggest risk of our lives. We left the agency and started Sellers Umbrella Ecommerce Solution LLP. From managing a team of 60+ to starting from zero. Alone.
It was terrifying. It was the beginning.
Amazon cracked down on fake reviews harder than ever, removing over 200 million fake reviews. Legitimate strategies became more valuable. We were already doing things the right way.
2024
The Foundation
Official Amazon Partners
Official amazon SPN partner
Official amazon Ads partner
We hired our first two brains. One in operations. One in graphic design. The foundation was built.
We hired our first two brains. One in operations. One in graphic design. The foundation was built.
We also saw a gap. Our clients kept asking: “Can you help us source products from India?” Most agencies couldn’t. They didn’t have the legal infrastructure. They weren’t registered exporters. They couldn’t handle government compliance, export licenses, or customs paperwork.
So we built it. We registered MerchantXporter a fully licensed sourcing and export entity with all the necessary government certifications: Ministry of Corporate Affairs, Ministry of Commerce and Industry, GST, Spice Board, FSSAI, and APEDA.
2025
The Growth
We grew from 2 people to 8. Then to 18+. We proved our model worked.
Amazon introduced new product title requirements (80-character limits in many categories). They ended “Buyer Reviews” and replaced them with “Customer Reviews.” They removed FBA prep services, forcing sellers to prep themselves or use third parties.
We stayed ahead of every change. MerchantXporter became fully operational, handling end-to-end sourcing, quality control, and export compliance. We became the only agency that could take a brand from product idea to Amazon bestseller—all under one roof.
2026
The Future
We’re going from 18+ to 35+. We’re adding enterprise-level clients. We’re building the future of Amazon commerce.
Amazon continues to evolve, new FBA fee structures, stricter return policies, Remote Fulfillment with FBA expansion. We’re not just keeping up. We’re staying ahead.
With Sellers Umbrella and MerchantXporter working together, we’re not just an agency. We’re a complete infrastructure for building Amazon brands.
Why Us?
We’ve been in your shoes.
No long-term contracts. We earn your business every day. Or you can leave.
You’re a priority. We see clients as partners. Not paychecks.
Tailored solutions. We build a strategy that fits you.
Constantly evolving. Amazon changes. We stay ahead of it.
True 360° capabilities. From sourcing (via MerchantXporter) to scaling on Amazon (via Sellers Umbrella), we handle it all.
Serving all markets
$200M+
In client revenue generated
350+
Brands scaled
9+
Years in business (since 2016)
Why we only work with international clients.
Partnering only with international brands gives us broader insights and world-class standards. that’s why we proudly say: It’s not a limitation. It’s our superpower.
We made a deliberate choice early on: instead of trying to serve everyone everywhere, we'd focus exclusively on brands in the USA, UK, UAE, Australia, Canada, Italy, and Germany.
Why? Because when you specialize, you get really, really good. We know the nuances of these marketplaces like the back of our hand. We understand the cultural differences, the regulatory requirements, the competitive landscapes, and the consumer behaviors that make each market unique.
We know that what works in the US doesn't always work in the UK. That UAE shoppers have different expectations than Australian ones. That German compliance requirements are no joke. And we've built our processes, our team, and our expertise around serving these markets exceptionally well.
When you work with us, you're not getting a generalist agency that's figuring out your market on the fly. You're getting specialists who've been operating in your market for years. And that makes all the difference.
We made a deliberate choice early on: instead of trying to serve everyone everywhere, we'd focus exclusively on brands in the USA, UK, UAE, Australia, Canada, Italy, and Germany.
Why? Because when you specialize, you get really, really good. We know the nuances of these marketplaces like the back of our hand. We understand the cultural differences, the regulatory requirements, the competitive landscapes, and the consumer behaviors that make each market unique.
We know that what works in the US doesn't always work in the UK. That UAE shoppers have different expectations than Australian ones. That German compliance requirements are no joke. And we've built our processes, our team, and our expertise around serving these markets exceptionally well.
When you work with us, you're not getting a generalist agency that's figuring out your market on the fly. You're getting specialists who've been operating in your market for years. And that makes all the difference.
It's not a limitation. It's our superpower.
Ready to work with
an agency that actually cares?
Let's talk about where your brand is, where you want it to be, and how we'll get you there. No sales pitch. No pressure. Just an honest conversation about what's possible.
