Advertising & PPC
Stop treating Amazon PPC Like a black box.
Most agencies treat Amazon PPC like a black box. Throw your money in, hope for sales.
We don't just drive clicks. We build organic rank, capture market share, and create long-term visibility. Every dollar you spend compounds into a stronger, more defensible position on Amazon.
The amplifier framework
This is our system for engineering sustainable growth on Amazon. It's not about finding a magic keyword or a secret bidding strategy. It's about moving customers deliberately through four distinct stages—a machine where each part drives the next, creating momentum that builds on itself.
Engage
Build Trust
Ignite
Spark Interest
Capture
Convert Sales
Multiply
Maximize LTV
Ignite
Spark interest in the 95% of shoppers who don't know you exist.
Your biggest growth opportunity isn't the handful of people searching for your exact product. It's the massive, untapped audience that would love your brand if they only knew it existed. This is where we start the engine.
How we do it
We deploy top-of-funnel Sponsored Brands, Display, and Amazon DSP campaigns to introduce your brand to new, high-potential audiences based on their shopping behavior, not just their search terms. We create assets that stop the scroll and earn their attention.
Engage
Build trust and make your brand the obvious choice.
Awareness is worthless without trust. Once a shopper is aware of you, we systematically build preference. We don't let them forget you. We give them reasons to choose you over the 47 other options on the page.
How we do it
We use Sponsored Display and targeted Sponsored Brands campaigns to retarget interested shoppers, dominating the digital shelf and reinforcing your unique value propositions. We ensure your detail pages are optimized to convert that interest into intent.
Capture
Convert high-intent shoppers into profitable customers.
This is where the transaction happens. The shopper is ready to buy. They are actively searching, comparing, and adding to their cart. Our job is to ensure you win the sale, and do it profitably.
How we do it
We deploy highly-optimized Sponsored Products campaigns to dominate critical, high-intent keywords. We manage bids in real-time to maximize profitable conversions and strategically target competitor listings to steal their traffic.
Multiply
Turn one-time buyers into repeat customers and brand advocates.
Most agencies stop at the first sale. That's where they fail. The most profitable customer is the one you don't have to pay to acquire again. This is where the machine's output compounds.
How we do it
We use a combination of Amazon DSP, Sponsored Display, and strategic follow-up campaigns to re-engage past customers. We drive repeat purchases, launch new products to your existing customer base, and turn buyers into loyalists who leave reviews and drive organic growth.
Full-funnel approach
to advertising
We manage your entire advertising portfolio to drive growth at every stage of the customer journey.
Sponsored Products: The Workhorse
The foundation of every profitable Amazon advertising strategy. We deploy multiple campaign types to capture demand at every stage
Automatic Targeting Campaigns
We let Amazon's algorithm discover high-intent keywords you didn't know existed. Perfect for product launches and keyword research.
Manual Keyword Campaigns
We hand-pick exact, phrase, and broad match keywords to dominate your category. Full control, maximum efficiency.
Product Targeting Campaigns
We place your ads directly on competitor product pages and category listings. When shoppers are comparing options, we make sure yours is front and center.
Sponsored Brands: Own the Top of Search
Brand awareness campaigns that make you impossible to ignore
Product Collection Ads
Showcase up to 3 products with your logo and custom headline. We dominate the top of search results and drive traffic to high-margin items.
Store Spotlight Ads
Drive traffic directly to your Amazon Store. Perfect for brands with deep catalogs who want to control the shopping experience.
Video Ads
15-second auto-play videos that stop the scroll. Higher engagement, better conversion rates, and a chance to tell your brand story.
Sponsored Display: Retargeting That Converts
We bring shoppers back and steal traffic from competitors
Views Remarketing
We retarget shoppers who viewed your products but didn't buy. They're already interested—we just remind them why they should pull the trigger.
Purchases Remarketing
We re-engage past customers with new products, promotions, and restocks. The cheapest sale is the one you don't have to acquire.
Product & Category Targeting
We place your ads on competitor listings and relevant category pages. When shoppers are browsing, we intercept them.
Audience Targeting
We use Amazon's first-party data to target shoppers based on lifestyle, life events, and in-market behavior. Precision targeting at scale.
Amazon DSP: Enterprise-Level Reach
For brands ready to scale beyond Amazon's walls:
Programmatic Display Advertising
We reach shoppers on and off Amazon—websites, apps, streaming services, and more. Full-funnel campaigns that build awareness and drive conversions.
Advanced Audience Segmentation
We create custom audiences based on shopping behavior, purchase history, and browsing patterns. Targeting so precise it feels like mind-reading.
Cross-Device Attribution
We track the customer journey across devices and touchpoints. You'll finally understand which ads are actually driving sales.
Campaign Management & Optimization
Daily Bid Management
We adjust bids in real-time based on performance, competition, and conversion likelihood. Dynamic bidding strategies that maximize ROI.
Keyword Harvesting
We continuously mine your search term reports for high-performing keywords and add them to manual campaigns with optimized bids.
Negative Keyword Management
We ruthlessly eliminate wasted spend by adding negative keywords that block irrelevant traffic.
Placement Optimization
We adjust bids by placement (top of search, product pages, rest of search) to maximize visibility where it matters most.
Advanced Analytics & Reporting
Amazon Marketing Cloud (AMC)
We use AMC to build custom attribution models, analyze multi-touch customer journeys, and create high-value audience segments most agencies don't even know exist.
New-to-Brand Metrics
We track how many first-time customers your ads are generating, not just total sales. This is the metric that matters for long-term growth.
Brand Halo Analysis
We measure the organic sales lift your ads generate. When advertising is working, it drives organic rank, which drives more organic sales. We track that.
Creative Testing & Optimization
A/B Testing
We constantly test ad creative, headlines, and product images to find what converts best. What works today might not work tomorrow.
Amazon Creator Connections
We partner with influencers and content creators who actually drive sales, not just engagement.
AI-Powered Creative Tools
We use Amazon's latest AI tools to generate and test ad variations at scale.
We build assets.
Not just campaigns.
Focusing only on ACOS (Stage 3) is a recipe for failure. It's a sugar high. You're constantly fighting for the same expensive clicks as everyone else, and your growth is entirely dependent on how much you're willing to spend.
Our framework optimizes the entire system. We don't just capture existing demand—we create it, nurture it, and multiply it. The result is a defensible brand asset that generates its own momentum, lowers customer acquisition costs over time, and builds a moat around your business.
Frequently
asked questions.
Got questions? We’ve got answers.
Do you use automated software to manage PPC?
We use advanced tools for data aggregation, but strategy and bid adjustments are managed by human experts. Automation cannot account for profit margins, inventory levels, or seasonal shifts. We rely on our proprietary Performance Amplifier framework, guided by experienced operators who understand the full business context.
What metrics do you focus on?
Yes. We monitor sell-through rates, manage IPI scores, and provide precise restock recommendations. We also coordinate FBA inbound shipments to ensure clients never face a stockout or incur unnecessary long-term storage fees.
Can you help us expand to international Amazon marketplaces?
Yes. As an International Solution Partner, we manage the entire cross-border expansion process. We handle localization, marketplace-specific compliance, and international logistics, allowing brands to scale globally without the operational complexity.
Do you manage Amazon DSP and off-Amazon traffic?
Yes. For brands ready to scale beyond Amazon's native advertising, we manage programmatic display advertising through Amazon DSP to reach shoppers across the web. We also build custom attribution models using Amazon Marketing Cloud to track the full customer journey and measure true incremental impact.
How long before we see results from PPC management?
Initial performance stabilization typically occurs within the first 30 days as we restructure campaigns and eliminate wasted spend. Meaningful revenue and ranking improvements are generally visible within 60-90 days. We set clear performance benchmarks at the start of every engagement and report against them weekly.
What is your reporting process?
We provide detailed weekly performance reports covering spend, revenue, ACOS, TACOS, impression share, and keyword ranking movement. Monthly reports include a strategic review of what worked, what did not, and the plan for the following month. Clients always know exactly where their advertising investment stands.
Ready to work with
an agency that actually cares?
Let's talk about where your brand is, where you want it to be, and how we'll get you there. No sales pitch. No pressure. Just an honest conversation about what's possible.
Insights & What’s new
February 24, 2026
6 minutes
Amazon Makes Prepaid Return Label Program Mandatory for All Seller-Fulfilled Orders
In a move to standardize the customer return experience, Amazon has made its Prepaid Return Label (APRL) program mandatory for all U.S. seller-fulfilled orders, effective February 8, 2026. This change eliminates the long-standing exemption for high-value items and introduces faster refund processing times, creating significant operational and financial impacts for sellers.
What This Means for Sellers
Previously, sellers could opt out of the APRL program for high-value items, allowing them to manage returns and refunds for these products directly. With the new policy, all seller-fulfilled returns must now use an Amazon-provided prepaid return label, regardless of the item’s value.
In addition, the refund processing window has been reduced from 14 days to just 7 days, and direct buyer-seller messaging during the returns process is no longer allowed.
The Impact on Your Business
Sellers who previously managed their own returns for high-value items will now face several new challenges:
- Increased Costs: Sellers will now be charged for the prepaid return labels on all returns, which could significantly impact margins, especially for sellers with high return rates.
- Faster Refunds: The 7-day refund window will require sellers to process returns and issue refunds more quickly, potentially impacting cash flow.
- Less Control: The elimination of buyer-seller messaging during returns gives sellers less opportunity to resolve issues or offer alternative solutions before a refund is issued.
What You Need to Do Now
- Enroll in APRL: If you haven’t already, you must enroll in and use the Prepaid Return Label program for all your seller-fulfilled orders.
- Update Your Processes: Adjust your internal workflows to accommodate the faster 7-day refund processing timeline.
- Budget for Returns: Factor the cost of prepaid return labels into your pricing and financial projections.
This is a major shift in how Amazon handles seller-fulfilled returns. If you need help understanding how this change will impact your business or want to explore strategies for mitigating the increased costs, please contact us for a consultation.
February 24, 2026
6 minutes
Amazon Cracks Down on Third-Party Tools with New Compliance Requirements
Amazon has put all sellers on notice with a major update to its Business Solutions Agreement (BSA), introducing strict new compliance requirements for all third-party tools, including AI-powered software, automation scripts, and even virtual assistants. Sellers have until March 4, 2026, to ensure all tools they use are fully compliant with the new rules, or risk account suspension.
What This Means for Sellers
The new policy, announced on February 17, 2026, directly targets the use of automated systems that interact with Seller Central. This includes a wide range of tools that many sellers rely on for pricing, listing management, inventory automation, and even browser scraping.
The key changes include:
- AI Restrictions: A new prohibition on using Amazon materials to develop or improve AI/ML models, along with restrictions on data mining and reverse engineering.
- New Agent Policy: All AI agents must now clearly identify themselves as automated systems, comply with the new policy at all times, and cease access immediately if Amazon requests.
The Impact on Your Business
Any seller using a non-compliant tool after the March 4 deadline is at risk of immediate account action, including suspension or termination. This is a significant shift in Amazon’s approach to third-party software, and it places the burden of compliance squarely on the seller.
What You Need to Do Now
- Audit Your Tools: Immediately review every third-party tool and service you use that interacts with your Amazon account.
- Contact Your Vendors: Reach out to each vendor and request written confirmation that their tool is fully compliant with Amazon’s new BSA and Agent Policy.
- Implement a Kill Switch: Have a plan in place to immediately disable any tool if Amazon requests it. The new policy gives Amazon the right to demand you cease using any automated system at any time.
This is a critical update that requires immediate attention. If you are unsure whether your tools are compliant, or if you need help finding compliant alternatives, please contact us. We can help you navigate this new landscape and ensure your business remains protected.
