Tools we use

What we use it for

Product research, keyword intelligence, and competitor analysis.

How it fits into our daily work

We use Helium 10 when we need to understand what buyers are actually searching for and how competitive the space really is. It helps us pinpoint high-intent keywords that drive real conversions, not just traffic. We break down competitor listings to understand pricing, positioning, and messaging strategies. We validate search volume against competition before making listing or PPC changes, and track keyword movement after optimizations to confirm what’s working.

Why this matters

Helium 10 gives us a clear view of the market before we make changes. Instead of guessing or relying on assumptions, every listing update or ad adjustment is backed by real demand and competitive data.

What we use it for

Market validation and realistic revenue forecasting.

How it fits into our daily work

Jungle Scout helps us answer one key question: Is this market actually worth scaling? We use it to assess sales velocity, demand consistency, and seasonality trends. We cross-check competitor revenue estimates and overall market saturation, understand realistic growth limits for each ASIN, and support decisions around variations, bundles, or new product launches.

Why this matters

Not every product should be scaled aggressively. Jungle Scout helps us focus time and budget only where the market can genuinely support growth, avoiding wasted spend and unrealistic expectations.

What we use it for

Deep analysis of weekly and monthly performance data.

How it fits into our daily work

We use Gemini to go beyond surface-level numbers and identify what’s actually changing inside the account. It helps us analyze trends across sales, traffic, and PPC performance. We spot performance shifts tied to pricing changes, ad adjustments, or inventory issues. We detect early warning signs like declining conversion rates, rising CPCs, or traffic drop-offs, and support structured, data-driven reporting for clients.

Why this matters

This allows us to focus on patterns and cause-and-effect, not just historical data. It helps us anticipate issues early and make forward-looking decisions instead of reacting too late.

What we use it for

Content optimization and clear under Amazon guidelines.

How it fits into our daily work

ChatGPT supports our content workflows by helping us refine listing copy while keeping it clear and buyer-focused. We ensure content remains Amazon-compliant and non-repetitive, adjust wording to stay claim-safe and category-appropriate, and maintain consistency across frequent updates and multiple marketplaces.

Why this matters

It speeds up content iteration without sacrificing clarity or compliance, which is critical when managing multiple SKUs, updates, and regions at the same time.

What we use it for

Competitive price tracking, order history analysis, and margin protection.

How it fits into our daily work

Pricing decisions are never made in isolation. Ali Price allows us to track competitor price movements in real time, review order history to understand how price changes impact demand, and compare pricing shifts against sales velocity and conversion trends. We align pricing with COGS, Amazon fees, and target margins, separate price-driven performance changes from traffic or ad-driven ones, and manage pricing carefully during promotions, Prime events, and scaling phases.

Why this matters

Ali Price helps us make controlled, data-backed pricing decisions. Instead of reacting emotionally to competitor price changes, we protect margins, Buy Box stability, and long-term profitability.

What we use it for

Advanced PPC analysis, Amazon insights, and bid structure intelligence.

How it fits into our daily work

Manus AI helps us understand what’s happening inside the ad account at scale, especially when complexity increases. We use it to analyze large PPC data sets across multiple campaigns and ASINs, identify keyword, placement, and bid-level inefficiencies, spot scaling opportunities that are easy to miss in manual reviews, and support bid and structure decisions with algorithm-backed insights.

Why this matters

As accounts grow, manual analysis alone isn’t enough. Manus AI helps us identify report insights, and based on these, we create plans and reports to maintain control and precision, ensuring PPC decisions remain efficient, intentional, and scalable.

What we use it for

Keyword strategy, market depth analysis, and search behavior mapping.

How it fits into our daily work

Data Dive is central to how we build and refine keyword strategy. We use it to map buyer search behavior across the full keyword ecosystem, identify keyword clusters, gaps, and ranking opportunities, separate high-volume keywords from true buyer-intent terms, support listing structure, backend search terms, and PPC segmentation, and validate keyword strategy before large-scale content or ad changes.

Why this matters

Data Dive prevents over-optimization around vanity keywords. It ensures our keyword strategy reflects how customers actually search and buy, leading to stronger rankings and more efficient ad spend.

What we use it for

Campaign creation, bid management, keyword targeting, and performance reporting for Sponsored Products, Brands, and Display.

Why this matters

Direct access to Amazon’s native advertising platform for real-time campaign control and optimization.

What we use it for

Programmatic display advertising, retargeting, audience targeting, and brand awareness campaigns.

Why this matters

Reaches customers on and off Amazon with advanced targeting capabilities that drive top-of-funnel awareness.

What we use it for

Advanced image editing, product photography enhancement, and infographic creation.

Why this matters

Industry-standard tool for creating high-quality product images that convert.

What we use it for

Vector graphics, logo design, and scalable brand assets.

Why this matters

Creates crisp, professional graphics that maintain quality at any size.

What we use it for

A+ Content layouts, Brand Store design, and multi-page design projects.

Why this matters

Professional layout tool for creating cohesive, branded Amazon content.

What we use it for

AI-powered design ideation and creative concept development.

Why this matters

Accelerates creative brainstorming and concept validation.

What we use it for

AI-powered image generation and design element creation.

Why this matters

Creates unique visual elements and backgrounds quickly for A+ Content and Brand Stores.

What we use it for

Quick design iterations, social media graphics, and brand asset creation.

Why this matters

Fast turnaround for design updates and variations without sacrificing quality.

What we use it for

Creative copywriting, content ideation, and design brief development.

Why this matters

Speeds up content creation while maintaining brand voice and compliance.

What we use it for

Stock photos, vectors, icons, and design templates.

Why this matters

Access to millions of high-quality design assets for lifestyle images and infographics.

What we use it for

Icons, illustrations, and design elements for infographics and A+ Content.

Why this matters

Professional icons and illustrations that enhance visual communication.

What we use it for

3D product mockups and packaging visualization.

Why this matters

Creates realistic product renderings without expensive photoshoots.

What we use it for

Collaborative design feedback and visual asset management.

Why this matters

Streamlines design review process with clients and internal teams.

What we use it for

End-to-end product sourcing, supplier vetting, quality control, logistics coordination, and international shipping.

Why this matters

Direct access to vetted manufacturers in India, China, and Southeast Asia with on-the-ground quality control and logistics management.

What we use it for

Supplier discovery, product sourcing, and manufacturer verification.

Why this matters

Access to thousands of verified suppliers across multiple product categories and price points.

What we use it for

Real-time communication, file sharing, and dedicated client channels.

Why this matters

Instant access to our team for questions, updates, and quick decisions.

What we use it for

Project management, task tracking, and workflow automation.

Why this matters

You’ll always know what we’re working on, what’s next, and when deliverables are due.

What we use it for

Docs, Sheets, Slides, Drive for collaborative document creation and file storage.

Why this matters

Real-time collaboration on reports, strategies, and deliverables with full version history.

What we use it for

Screen recordings for walkthroughs, training, and async communication.

Why this matters

Clear visual explanations of strategies, reports, and optimizations without scheduling calls.