Methodology
How we build amazon brands that last
Most agencies treat Amazon like a checklist. Launch a product. Run some ads. Hope for the best.
We treat it like a system.
Every service we offer connects to the next. Every decision builds on the last. Nothing happens in isolation.
This is how we turn good products into dominant brands.
Official amazon SPN partner
Official amazon Ads partner
4-Phase system for sustainable amazon growth
We don’t just execute tactics. We build growth engines.
Our methodology is a proven 4-phase system that takes brands from launch to market leadership. Each phase builds on the last. Each service supports the others.
Here’s how it works.
Phase 1
Foundation
Build the infrastructure for success
Before you launch anything, you need a solid foundation. This phase is about getting the fundamentals right: product sourcing, market research, competitive analysis, and strategic planning.
What happens in this phase
We audit your current situation, identify opportunities, and build a roadmap. If you’re starting from scratch, we help you source products and develop your brand positioning. If you’re already selling, we find the gaps and fix them.
Services
01 - Strategic consulting & growth services
What we do
Market intelligence & competitor analysis - Growth blueprint & 90-day roadmap - Product portfolio strategy - Profitability & unit economics optimization - International expansion planning
Why it matters
You can’t scale what you don’t understand. We give you the intelligence and strategy to make smart decisions from day one.
02 - Product sourcing & development (Powered by Merchant Xporters)
What we do
- Supplier identification & vetting - Product development & customization - Quality control & inspection - Logistics & shipping coordination - Cost negotiation & margin optimization
Why it matters
Your product is your foundation. We help you source quality products at the right price, so your margins work from the start.
Phase 2
Launch
Get to market fast & build momentum
Once your foundation is set, it’s time to launch. This phase is about getting your products live on Amazon, building visibility, and generating early sales momentum.
What happens in this phase
We create optimized listings, design high-converting visuals, set up your advertising campaigns, and execute a launch strategy that gets you ranked fast.
Services
03 - Product content & listing optimization
What we do
Product photography & lifestyle images - Infographic design & image optimization - A+ Content design & Brand Store visuals - Video production & editing - Social media & external marketing assets
Why it matters
Visuals sell. We make your brand look premium and your products irresistible.
04 - Creative & visual content services
What we do
Product photography & lifestyle images - Infographic design & image optimization - A+ Content design & Brand Store visuals - Video production & editing - Social media & external marketing assets
Why it matters
Visuals sell. We make your brand look premium and your products irresistible.
05 - Amazon product launch services
What we do
Pre-launch strategy & timeline - Launch campaign setup (PPC, promos, deals) - Review generation & social proof building - Ranking optimization & velocity tracking - Post-launch performance analysis
Why it matters
A strong launch sets the tone for everything. We engineer launches that build momentum, not just a week-one spike.
06 - Amazon advertising & PPC management
What we do
Campaign setup & structure (Sponsored Products, Brands, Display) - Keyword research & targeting strategy - Bid optimization & budget management - Performance tracking & reporting - Continuous testing & scaling
Why it matters
Advertising is how you get visibility. We turn ad spend into ranked positions and profitable sales.
Phase 3
Scale
Optimize everything & grow profitably
You’ve launched. You’re getting sales. Now it’s time to scale.
This phase is about optimization: improving conversion rates, reducing costs, scaling advertising, expanding your product catalog, and maximizing profitability.
What happens in this phase
We continuously test, analyze, and optimize every part of your Amazon operation. We scale what’s working, cut what’s not, and find new opportunities to grow.
Services
07 - Account & marketplace management
What we do
Daily account monitoring & issue resolution - Inventory management & restock planning - Case management & Seller Support escalation - Performance metrics tracking - Policy compliance & account health optimization
Why it matters
Amazon is complex. We handle the chaos so you can focus on growth.
08 - Amazon advertising & PPC management (Scaling Phase)
What we do
Aggressive scaling on winning campaigns - Advanced targeting (competitor ASINs, audiences, retargeting) - DSP campaigns for brand awareness - Profitability optimization (ROAS, TACOS) - Cross-campaign attribution & analysis
Why it matters
Scaling isn’t just spending more. It’s spending smarter. We scale profitably, not recklessly.
09 - Product content & listing optimization (Ongoing)
What we do
A/B testing (titles, images, bullets) - Seasonal content updates - Conversion rate optimization - Competitor analysis & positioning adjustments - New keyword integration
Why it matters
Optimization never stops. We continuously improve your listings to stay ahead of the competition.
Phase 4
Dominate
Expand, diversify & build long-term market leadership
You’ve built a profitable brand. Now it’s time to dominate.
This phase is about expansion: launching new products, entering new marketplaces, building brand equity, and creating a moat around your business
What happens in this phase
We help you expand internationally, launch new product lines, diversify your sales channels, and build a brand that competitors can’t touch.
What we do
10 - Strategic consulting & growth services (Expansion Phase)
What we do
International marketplace expansion (UK, EU, Canada, Australia, Japan) - New product development & launch strategy - Brand diversification & portfolio expansion - DTC & omnichannel strategy - Exit planning & acquisition preparation
Why it matters
Market leaders don’t stay in one lane. We help you expand strategically and build long-term value.
11 - Product sourcing & development (Expansion Phase)
What we do
New product ideation & validation - Private label development - Product line extensions - Supplier diversification & risk management - International sourcing & logistics
Why it matters
Your product catalog is your growth engine. We help you expand it strategically.
12 - Account & marketplace management (Multi-Marketplace)
What we do
International account setup & management - Cross-border logistics & compliance - Multi-marketplace advertising coordination - Currency & pricing management - Global performance tracking
Why it matters
Going global is complex. We handle the logistics so you can focus on growth.
The interconnected system
Our services aren’t standalone offerings. They’re interconnected parts of a complete system.
Here’s how they work together
Strategic consulting
Identifies opportunities and builds the roadmap
Product sourcing
Brings the right products to market at the right price
Product Launch
Gets you ranked and generating sales
PPC management
Drives traffic and scales profitably
Creative services
Makes your brand stand out and convert
Listing optimization
Continuously improves performance
Account management
Keeps everything running smoothly
Expansion strategy
Takes you to new markets and product lines
Why this methodology works
It’s built on experience
We’ve scaled 100+ brands and generated $200M+ in revenue. This methodology is proven.
It’s systematic
Nothing happens by accident. Every phase has clear goals, deliverables, and success metrics.
It’s flexible
Not every brand needs every service. We customize the approach based on where you are & where you want to go.
It’s transparent
Favorable trade agreements with the US and EU. Products sourced from India often benefit from lower tariffs and easier customs clearance.
Ready to work with
an agency that actually cares?
Let's talk about where your brand is, where you want it to be, and how we'll get you there. No sales pitch. No pressure. Just an honest conversation about what's possible.
