Product content & listing optimization

Stop being invisible.

You have the best product in the world. But if nobody can find it, you won't sell a thing.
Amazon is a search engine. If you're not on page one, you're invisible.
We get you seen.

Let's Talk

Official amazon SPN partner

Official amazon Ads partner

Amazon is a search engine first. a marketplace second.

Most sellers treat their listings like brochures. They write pretty copy, add some nice images, and hope for the best.

That's not how Amazon works.

Amazon is a search engine. Every day, millions of shoppers type keywords into that search bar. If your product doesn't show up, you don't exist.

But here's the thing: amazon SEO is not google SEO.

Amazon doesn't care about backlinks or domain authority. It cares about one thing: sales.

The A10 algorithm

Amazon's current search algorithm ranks products based on a sophisticated mix of factors

Organic sales velocity (not just paid ad sales)

External traffic you bring to Amazon

Seller authority (feedback score, ODR, customer service)

Customer engagement (time on page, reviews, Q&A activity)

Listing quality (complete, keyword-rich, high-quality images and content)

This means that ranking on Amazon requires a holistic strategy. You can't just stuff keywords into your title and call it a day.
You need a system.

The keyword evolution path

From discovery to dominance.

Most agencies target the biggest, most competitive keywords from day one. Then they wonder why you're stuck on page 47.

We don't do that.

Visual arsenal

a 3-stage system that systematically builds your authority and ranking on Amazon.

Instead of fighting for impossible keywords, we start where you can actually win. We build momentum. We establish authority. Then we dominate.

It's not a sprint. It's a strategic climb.

Stage 1: Discover

Long-tail keywords

The strategy

We start by targeting long-tail, high-intent keywords. These are specific, lower-competition search terms that serious buyers use.

Why it works

Lower competition means you can actually rank

Higher conversion rates (specific searches = ready-to-buy customers)

Builds initial sales velocity and ranking history

Establishes your product as relevant to Amazon's algorithm

Example

Instead of targeting "yoga mat" (impossible for a new product), we target "extra thick yoga mat for bad knees non-slip" (winnable, high intent).

What's Included

Identify 50-100 long-tail keywords with high conversion potential

Optimize your listing to rank for these specific terms

Build initial sales momentum and positive reviews

Establish your product's relevance in Amazon's algorithm

Stage 2: Dominate

Mid-tier keywords

The strategy

As your product gains authority and sales history, we expand to more competitive, higher-volume keywords.

Why it works

Your initial success gives you algorithmic credibility

Amazon now trusts your product and shows it for broader terms

Your initial success gives you algorithmic credibility

You start appearing in more search results and gaining market share

Example

Now that you're ranking for long-tail terms, we target "thick yoga mat" and "yoga mat for beginners" (mid-competition, higher volume).

What we do

Identify 20-30 mid-tier keywords with strong search volume

Refine your listing to capture these broader terms

Leverage your sales history and reviews to compete

Monitor and adjust based on performance data

Stage 3: Defend

Head terms

The strategy

Once your product is established as a category leader, we target the most competitive, highest-volume head terms.

Why it works

You now have the sales history, reviews, and authority to compete

You're a market leader, and Amazon recognizes it

You capture the maximum possible traffic

Your focus shifts from growth to defense (protecting your position)

Example

You're now competing for "yoga mat" (the most competitive, highest-volume keyword in your category).

What we do

Target 5-10 high-volume head terms

Continuously optimize to maintain top rankings

Monitor competitors and adjust strategy

Focus on defending your market position

What we optimize

It's more than just keywords.

A great Amazon listing is a perfect balance of algorithm optimization and human persuasion. We optimize every element for both.

Frontend optimization: what customers see

Product title

Your title is the most important ranking factor. We craft titles that are keyword-rich, informative, and compelling.

What we do

Use the full 200-character limit (when allowed by category)

Place your most important keywords at the beginning

Include key features, size, color, and quantity

Balance keyword density with human readability

Follow Amazon's style guidelines to avoid suppression

Example structure

[Brand] + [Main Keyword] + [Key Feature 1] + [Key Feature 2] + [Size/Color/Quantity]

Bullet points

Your bullet points are your sales pitch. We write benefit-driven copy that converts while incorporating secondary keywords.

What we do

Lead with the benefit, not just the feature

Use all 5 bullet points (never leave them blank)

Incorporate secondary keywords naturally

Address common objections and questions

Make them scannable with clear formatting

Example structure

Instead of: "Waterproof"

We write: "LEAK-PROOF PROTECTION: Advanced multi-layer design with super-absorbent core and waterproof backing prevents leaks and protects your floors."

Product description

For non-Brand Registry sellers, the description is indexed by Amazon's algorithm. We use it to include additional keywords and tell your brand story.

What we do

Expand on benefits mentioned in bullet points

Include long-tail keywords that didn't fit elsewhere

Use HTML formatting for readability

Tell your brand story and build trust

Include all essential product information

Product images

Your bullet points are your sales pitch. We write benefit-driven copy that converts while incorporating secondary keywords.

What we recommend

Main image: Professional, white background, fills 85%+ of frame

Lifestyle images: Show product in use, create emotional connection

Infographics: Highlight key features and dimensions with text overlays

Comparison charts: Show how you stack up against competitors

Before/after shots: Demonstrate product effectiveness

Video: Product demos and brand storytelling

Technical requirements

Minimum 1600 pixels on longest side (enables zoom)

Pure white background (RGB 255, 255, 255) for main image

JPEG format recommended

No promotional text or logos on main image

Backend optimization: what the algorithm see

Backend search terms

This is where we include keywords that don't fit in your frontend content: synonyms, misspellings, alternate spellings, and long-tail variations.

What we doSecond Font

Stay within Amazon's 250-byte limit

Include relevant synonyms and variations

Add common misspellings (if applicable)

Use singular and plural forms

Avoid repetition (Amazon ignores repeated keywords)

No punctuation or filler words

Product attributes

We optimize all backend fields including brand, manufacturer, item type, and target audience.

Category & browse nodes

We ensure your product is listed in the most relevant and profitable category to maximize visibility.

What we do

Research the most relevant product category

Identify the optimal browse nodes

Analyze competitor categorization

Recommend category changes if needed

A+ content optimization

For Brand Registry sellers, A+ Content is a powerful tool to tell your brand story and increase conversion rates.

What we provide

Content strategy and module recommendations

Copywriting for all A+ Content modules

Recommendations for images and graphics

Guidance on Premium A+ Content features

Benefits of A+ content

Average 5-10% increase in conversion rate

Reduces return rates by providing more information

Builds brand recognition and trust

Indexed by Amazon's search algorithm

Our Comprehensive

What's included

In-Depth keyword research

We use a suite of professional tools (Helium 10, Jungle Scout, Data Dive) to build a master list of thousands of relevant keywords.

Our process

Analyze search volume and competition for each keyword

Identify high-intent, high-conversion keywords

Research competitor keyword strategies

Build a prioritized keyword list organized by the Evolution Path stages

Compelling copywriting

We write keyword-rich titles, bullets, and descriptions that are designed to convert shoppers into customers.

What you get

Fully optimized product title (200 characters)

5 benefit-driven bullet points

Complete product description (or A+ Content recommendations)

Brand voice that resonates with your target audience

3 free revisions to get it perfect

Backend search term optimization

We fully optimize your backend search term fields with the most relevant keywords that don't fit on the frontend.

What we do

Maximize the 250-byte limit with high-value keywords

Include synonyms, variations, and misspellings

Organize keywords for maximum algorithmic impact

Avoid common mistakes that waste valuable space

A+ content & visuals audit

We provide detailed recommendations to improve your images, videos, and A+ Content to increase conversion.

What you get

Comprehensive image audit with specific recommendations

A+ Content strategy and module suggestions

Copywriting for A+ Content modules

Video content recommendations

Category & node analysis

We ensure your product is listed in the most relevant and profitable category.

What you get

Research optimal product categorization

Identify the best browse nodes

Analyze competitor category strategies

Provide recommendations for category changes

Competitor analysis

We analyze your top competitors to identify keyword gaps and opportunities.

What you get

Identify your top 5-10 competitors

Reverse-engineer their keyword strategies

Find keyword opportunities they're missing

Benchmark your listing against theirs

Why choose

Why choose us?

Let’s talk (15 min free call)

Data-driven strategy

Our keyword strategy is based on deep analysis of search volume, competitor data, and profitability. We don't guess. We use data.

Holistic approach

We optimize for both the algorithm and the customer, balancing SEO with conversion-focused copywriting.

Proven process

Our Keyword Evolution Path is a repeatable system for building sustainable organic rank. It's not a hack. It's a strategy.

3 free revisions

We work with you to get the copy perfect. Your satisfaction is our priority.

Ongoing support

We provide guidance on how to maintain and improve your rankings over time.

Frequently
asked questions.

Got questions? We’ve got answers.

How long does it take to see results?

You will see initial indexing and ranking improvements within 2-4 weeks. Significant, stable ranking improvements typically take 60-90 days as you progress through the Keyword Evolution Path.

Do you guarantee a #1 ranking?

No one can ethically guarantee a #1 rank. We guarantee that we will use our proven, data-driven process to give you the best possible chance of success. Our Keyword Evolution Path has helped hundreds of products achieve page-one rankings.

What tools do you use?

We use a combination of Helium 10, Jungle Scout, and Data Dive for our keyword research and analysis. These are industry-leading tools that provide the most accurate and comprehensive data.

What if I don't like the copy?

We offer 3 free revisions on all copy to ensure you are 100% satisfied with the final product. We work collaboratively with you to ensure the copy reflects your brand voice and meets your goals.

Do you optimize for international marketplaces?

Yes! We can optimize listings for any Amazon marketplace. International optimization includes keyword research in the local language and cultural adaptation of copy.

Can you help with existing listings that are underperforming?

Absolutely. Most of our clients come to us with existing listings that aren't ranking or converting. We conduct a full audit, identify the issues, and implement our Keyword Evolution Path strategy.

What's the difference between frontend and backend optimization?

Frontend optimization is what customers see (title, bullets, images). Backend optimization is what the algorithm sees (backend search terms, category nodes). Both are critical for ranking and conversion.

Do you write A+ Content?

Yes! For Brand Registry sellers, we provide A+ Content strategy, module recommendations, and complete copywriting for all modules.

How do you handle keyword research?

We use professional tools to analyze search volume, competition, and conversion potential for thousands of keywords. We then organize them into our Keyword Evolution Path framework, starting with long-tail keywords and progressing to head terms.

What if my product is in a very competitive category?

That's exactly why we built the Keyword Evolution Path. Instead of trying to compete for impossible keywords from day one, we start with winnable long-tail keywords and systematically build your authority. It's the only way to compete in saturated categories.

Stop being invisible.

Let's build a listing that dominates the search results and drives profitable growth.

Schedule your free listing strategy call

Product content & listing optimization

Stop being invisible.

Amazon is a search engine first. a marketplace second.

But here's the thing: amazon SEO is not google SEO.

The A10 algorithm

The keyword evolution path

Visual arsenal

Long-tail keywords

The strategy

Why it works

Example

What's Included

Mid-tier keywords

The strategy

Why it works

Example

What we do

Head terms

The strategy

Why it works

Example

What we do

What we optimize

It's more than just keywords.

Frontend optimization: what customers see

Product title

What we do

Bullet points

What we do

Product description

What we do

Product images

What we recommend

Technical requirements

Backend optimization: what the algorithm see

Backend search terms

What we doSecond Font

Product attributes

Category & browse nodes

What we do

A+ content optimization

What we provide

Benefits of A+ content

Our Comprehensive

What's included

In-Depth keyword research

Our process

Compelling copywriting

What you get

Backend search term optimization

What we do

A+ content & visuals audit

What you get

Category & node analysis

What you get

Competitor analysis

What you get

Why choose us?

Data-driven strategy

Holistic approach

Proven process

3 free revisions

Ongoing support

Frequentlyasked questions.

How long does it take to see results?

Do you guarantee a #1 ranking?

What tools do you use?

What if I don't like the copy?

Do you optimize for international marketplaces?

Can you help with existing listings that are underperforming?

What's the difference between frontend and backend optimization?

Do you write A+ Content?

How do you handle keyword research?

What if my product is in a very competitive category?

Stop being invisible.

Frequently
asked questions.