Amazon
product launch
Great product is not enough. You need a great launch.
The first 30 days of your product's life on Amazon are the most critical. This is when the algorithm decides if you are a winner or a loser. A weak launch can cripple a product's potential forever.
We don't just launch products; we engineer successful launches. We use a proven, data-driven methodology to give your product the velocity it needs to achieve bestseller status.
Official amazon SPN partner
Official amazon Ads partner
Why launches matter
From discovery to dominance.
Most agencies target the biggest, most competitive keywords from day one. Then they wonder why you're stuck on page 47.
We don't do that.
The honeymoon period is real. and it's short.
Amazon's A10 algorithm pays close attention to new products during their first 30-60 days. This is your "honeymoon period" - a critical window where the algorithm is actively evaluating your product.
What the algorithm is watching
Initial sales velocity
Conversion rate on your listing
Customer reviews and ratings
Click-through rate from search results
External traffic signals
A strong launch sends powerful signals to Amazon that your product is relevant, desirable, and worthy of top rankings. A weak launch? You'll spend months (or years) trying to recover.
The stakes are high
Products that launch strong achieve page-one rankings faster
Early momentum compounds into long-term organic visibility
Poor launches can permanently damage your product's potential
Recovery from a failed launch is expensive and time-consuming
You get one shot at a first impression. Make it count.
The launchpad: a 4-stage rocket to amazon success
We built The Launchpad: a 4-stage system that engineers successful launches. We don't guess. We don't hope. We execute a proven methodology that systematically builds momentum, drives sales, and creates sustainable, profitable products.
Building the perfect launchpad
Timeline: Weeks -4 to -1 (before launch)
Before your product goes live, we build a rock-solid foundation. This is the most critical phase - a flawless pre-launch is the single best predictor of launch success.
Market & competitor analysis
Deep-dive analysis of your top 5-10 competitors
Identify their strengths, weaknesses, and vulnerabilities
Analyze pricing strategies and review patterns
Understand key drivers of success in your category
Initial inventory planning
Calculate recommended initial inventory order
Create FBA inbound shipment plan
Ensure stock is ready for launch day
Fully optimized listing creation
Keyword-rich product title (200 characters)
5 benefit-driven bullet points
Compelling product description
Backend search term optimization
Category and browse node selection
Deliverables
Complete market analysis report
Master keyword list (100+ keywords)
Fully optimized, retail-ready listing
Creative asset recommendations
Launch pricing strategy
FBA shipment plan
Pricing & profitability analysis
Analyze product costs and Amazon fees
Competitive pricing research
Recommend optimal launch price
Balance velocity with profitability
Exhaustive keyword research
Multi-layered keyword research (Helium 10, Jungle Scout, Data Dive)
Identify 100+ high-opportunity keywords
Analyze competitor keyword strategies
Build a comprehensive keyword master list for listing and ads
Creative asset direction
Strategic guidance on product photography
Image stack planning (main, lifestyle, infographics)
Video content recommendations
A+ Content strategy and copywriting (for Brand Registry sellers)
Hitting the launch button
Timeline: Week 1-2 (first 14 days)
Your product goes live. We execute a carefully orchestrated sequence of advertising, traffic generation, and review strategies to create immediate sales velocity.
Strategic PPC campaign launch
Launch Sponsored Products campaigns (automatic and manual)
Launch Sponsored Brands campaigns
Product and category targeting campaigns
Aggressive bidding strategy for maximum visibility
Early review generation
Amazon Vine program management (if eligible)
Early Reviewer Program enrollment (if available)
Follow-up email sequences to encourage reviews
100% Amazon-compliant review strategies
External traffic (optional - scale package)
Google Ads campaigns driving traffic to Amazon
Facebook/Instagram ad campaigns
Influencer outreach and coordination
Email list activation (if available)
Deliverables
Fully launched PPC campaign structure
Daily performance reports
Real-time optimization and adjustments
Early review generation (Vine, ERP)
Keyword targeting strategy
Target 20-30 high-priority keywords from day one
Focus on long-tail, high-intent keywords for early wins
Continuously expand keyword targeting based on performance
Daily bid adjustments to maintain top-of-search placement
Promotions & coupons
Strategic coupon deployment to boost conversion
Lightning Deal coordination (if applicable)
Launch discount strategy to drive initial velocity
Daily performance monitoring
Monitor sales, traffic, and conversion metrics daily
Real-time PPC bid adjustments
Keyword performance analysis
Competitor monitoring
Pouring fuel on the fire
Timeline: Week 3-4 (days 15-30)
With initial momentum established, we aggressively scale. We expand keyword targeting, increase ad spend, and use data to build unstoppable sales velocity.
Aggressive PPC scaling
Increase daily ad budgets based on performance
Expand to mid-tier, higher-volume keywords
Launch additional campaign types (Sponsored Display, DSP if applicable)
Harvest high-performing search terms from automatic campaigns
keyword expansion
Target 50+ keywords across all campaign types
Move from long-tail to more competitive mid-tier keywords
Leverage initial ranking success to compete for broader terms
conversion rate optimization
Analyze listing performance data
A/B test pricing if needed
Optimize images based on early feedback
Refine bullet points and description based on customer questions
Review acceleration
Continue Vine and review generation strategies
Monitor and respond to customer reviews
Address any negative feedback immediately
Organic rank tracking
Daily tracking of keyword rankings
Identify ranking improvements and opportunities
Adjust strategy based on organic performance
Deliverables
Scaled PPC campaigns with expanded targeting
Weekly performance reports
Conversion rate optimization recommendations
Organic rank tracking reports
Achieving stable, profitable growth
Timeline: Week 5-8 (days 31-60)
Your product has achieved liftoff. Now we transition from aggressive growth to sustainable profitability. We optimize for efficiency while defending your market position.
PPC optimization for profitability
Shift from aggressive growth bidding to efficient profitability bidding
Reduce wasted spend on low-converting keywords
Focus on high-ROI campaigns and keywords
Implement dayparting and other advanced strategies
Organic rank defense
Monitor keyword rankings daily
Defend top positions for your most important keywords
Continue to expand organic keyword footprint
Profitability analysis
Analyze post-launch profitability
Recommend price adjustments if needed
Calculate true ROI including all costs
Long-term growth strategy
Provide strategic recommendations for continued growth
Identify opportunities for product variations
Discuss international expansion possibilities
Plan for seasonal trends and promotions
Final launch report
Comprehensive analysis of launch performance
Key metrics: sales, traffic, conversion, reviews, rankings
Lessons learned and recommendations
Roadmap for next 90 days
Deliverables
Optimized PPC campaigns focused on profitability
Final launch report with comprehensive analysis
90-day growth roadmap
Transition plan (self-management or ongoing retainer)
Service packages
Choose your launch package
Every product and every market is unique. We offer three launch packages designed to meet different needs and budgets.
What's included
Stage 1: Pre-Launch Foundation (complete)
Market & competitor analysis
Exhaustive keyword research (100+ keywords)
Fully optimized listing copywriting
Backend search term optimization
Creative asset direction and recommendations
Pricing & profitability analysis
Initial inventory planning
Timeline
2-4 weeks (pre-launch only)
You handle
PPC campaign setup and management, review generation, post-launch optimization
What's included
Stage 1: Pre-Launch Foundation (complete)
Stage 2: Ignition & Launch (complete)
Stage 3: Acceleration (complete)
Stage 4: Orbit & Optimization (complete)
Fully managed PPC campaigns (30 days post-launch)
Amazon Vine program management
Daily performance monitoring and optimization
Weekly performance reports
Final launch report with 90-day roadmap
Timeline
60 days total (30 days pre-launch + 30 days post-launch)
You handle
Not included (you control your own ad budget)
What's included
Everything in Velocity Launch Package
Extended post-launch management (60 days instead of 30)
External traffic generation (Google Ads, Facebook/Instagram)
Influencer outreach and coordination
Advanced PPC strategies (DSP, Sponsored TV if applicable)
A/B testing and conversion rate optimization
Priority support and dedicated launch manager
Timeline
90 days total (30 days pre-launch + 60 days post-launch)
You handle
PPC campaign setup and management, review generation, post-launch optimization
A LA carte services
Need targeted support?
Not ready for a full launch package? We offer a la carte services to provide targeted support where you need it most.
Pre-launch services
Market & keyword research report
A comprehensive report detailing your competitive landscape and providing a master list of high-opportunity keywords.
Listing optimization & copywriting
A one-time project to create a fully optimized, retail-ready product listing (title, bullets, description, backend terms).
Product photography & creative direction
Strategic guidance and management of your product photography and creative assets.
Launch execution services
PPC launch campaign setup
We structure and launch your initial set of PPC campaigns, providing a strong foundation for your advertising efforts.
Amazon vine management
One-time service to manage enrollment of your product in the Amazon Vine program.
Post-launch services
PPC campaign audit & optimization
A deep-dive audit of your existing PPC campaigns with actionable recommendations for improvement and scaling.
A/B testing & conversion analysis
Design and execute A/B tests on your listing to identify conversion rate optimization opportunities.
Launch specialists
We've launched over 100 products across dozens of categories. We have a dedicated team of launch experts who live and breathe product launches.
Data-driven methodology
We don't guess. Our launch strategy is based on deep analysis of your market, competitors, and the specific dynamics of your category.
Proven framework
Our 4-stage Launchpad system is a repeatable, proven process for success. Over 90% of products we launch achieve page-one rankings for their main keywords within 60 days.
Transparent pricing
Custom pricing based on your category and goals. No surprises. No hidden costs. You know exactly what you're paying for.
Ongoing support
After your launch, you can choose to manage the account yourself or transition to one of our monthly management retainers for ongoing growth.
Frequently
asked questions.
Got questions? We’ve got answers.
How many reviews will I get?
We cannot guarantee a specific number of reviews, as this violates Amazon's Terms of Service. We use legitimate, Amazon-compliant strategies (like the Vine program and Early Reviewer Program) to encourage early reviews. Typically, Vine provides 5-30 reviews within the first 30 days.
What is your success rate?
While we cannot guarantee every product will be a #1 bestseller, over 90% of the products we launch achieve page-one ranking for their main keywords within 60 days. Success depends on many factors including product quality, pricing, and market competitiveness.
Do I need to provide the product photography?
You can provide your own photography, or we can manage the entire creative process for you through our creative services team. Photography is a separate cost from the launch packages.
What happens after the 60-day launch service ends?
You have two options: (1) Take over management of the account yourself with our guidance, or (2) Transition to one of our monthly management retainers for ongoing growth and optimization.
How much should I budget for ad spend?
Ad spend requirements vary significantly based on your category competitiveness, product price point, and launch goals. During our discovery consultation, we'll analyze your specific market and provide a customized ad spend recommendation. Generally, more competitive categories require higher initial investment to achieve momentum.
Can you launch products in any category?
We have experience launching products across dozens of categories. However, some categories (like supplements, topicals, and certain restricted categories) have additional compliance requirements that we'll discuss during the discovery phase.
What if my product doesn't launch successfully?
While we can't guarantee specific results, we stand behind our process. If your launch underperforms due to our execution (not market factors or product issues), we'll work with you to identify the issues and provide additional support at no extra cost.
Do you handle international launches?
Yes! We can launch products on any Amazon marketplace. International launches require additional considerations for language, compliance, and logistics, which we'll discuss during the discovery phase.
What's the difference between your packages and just running PPC myself?
Our packages provide a comprehensive, strategic approach that goes far beyond just running ads. We handle market research, listing optimization, creative direction, review generation, daily optimization, and strategic guidance. Most importantly, we've launched hundreds of products and know exactly what works.
When should I start the pre-launch process?
Ideally, 4-6 weeks before you want your product to go live on Amazon. This gives us time to conduct thorough research, create optimized content, and ensure everything is perfect before launch day.
Ready to work with
an agency that actually cares?
Let's talk about where your brand is, where you want it to be, and how we'll get you there. No sales pitch. No pressure. Just an honest conversation about what's possible.
