Product sourcing
& development
Most agencies can find a supplier. We built the entire supply chain.
Sourcing from India is not about finding a factory on a B2B portal. It’s about navigating a complex web of government regulations, export licenses, quality control, and international logistics. Most agencies can’t do it because they don’t have the legal infrastructure.
We do. Through our sister company, MerchantXporter, a fully licensed and certified Indian export entity, we provide a true end-to-end solution from product concept to your FBA warehouse.
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# India: The untapped manufacturing powerhouse
While everyone else sources from China, India offers a unique competitive advantage
Why India
Diverse manufacturing base
From textiles and handicrafts to spices, food products, and electronics - India’s manufacturing landscape is incredibly diverse. You can find products here that simply don’t exist anywhere else.
Skilled craftsmanship
From textiles and handicrafts to spices, food products, and electronics - India’s manufacturing landscape is incredibly diverse. You can find products here that simply don’t exist anywhere else.
Cost advantage
Competitive pricing without compromising quality. India offers 15-30% cost savings compared to China for many product categories.
Regulatory benefits
Favorable trade agreements with the US and EU. Products sourced from India often benefit from lower tariffs and easier customs clearance.
The challenge
Accessing this opportunity requires navigating complex regulations, cultural differences, language barriers, and a fragmented supplier landscape. That’s where we come in.
The factory-to-FBA pipeline:
A 5-phase system for seamless sourcing
From product idea to FBA delivery.
Most sourcing agents just connect you with a factory and disappear. We manage the entire journey.
Our Factory-to-FBA Pipeline is a comprehensive, 5-phase framework that de-risks the entire sourcing process, ensuring quality, compliance, and on-time delivery.
Product opportunity & strategy
Validating your idea before you invest
The Goal: Transform your product idea into a viable, market-ready concept with a clear strategic plan. We de-risk the sourcing process by ensuring the product is well-defined, competitively positioned, and profitable before any significant investment.
Deliverables: Complete market analysis report - Detailed product specifications document - Target cost breakdown - Compliance requirements checklist - Strategic sourcing plan with timeline
What we do
Product viability & market analysis
In-depth Amazon marketplace research
Demand analysis and competition assessment
Pricing trend analysis
Clear market opportunity identification
Sourcing feasibility assessment (India)
Identify key manufacturing hubs for your product
Assess availability of raw materials
Provide initial production timeline estimates
Evaluate India-specific advantages for your product category
Compliance & certification requirements
Research all necessary certifications for your target markets (FDA, FCC, CE, etc.)
Identify testing requirements
Plan for compliance timelines and costs
Ensure legal and regulatory standards are met
Target cost & specification definition
Detailed product specifications (materials, dimensions, features, quality standards)
Target landed cost calculation (manufacturing + shipping + duties)
Financial viability assessment
Profit margin projections
Strategic sourcing plan
Comprehensive sourcing strategy document
Key milestones and detailed timeline
Risk assessment and mitigation strategies
Budget breakdown
Supplier identification & vetting
Finding your perfect manufacturing partner
The Goal: Identify and rigorously vet potential suppliers in India to ensure they meet our high standards for quality, reliability, and compliance. Our on-the-ground presence gives you access to factories you’d never find online.
Deliverables: Shortlisted supplier report (2-3 options) - Factory audit summaries - Comparative pricing analysis - Recommended manufacturing partner
What we do
Extensive supplier network access
Access to our curated database of verified Indian manufacturers
Years of on-the-ground relationship building
Coverage across all major product categories
Significant advantage over public B2B directories
Initial supplier screening & outreach
Screen potential suppliers based on your specifications
Initiate contact and present your requirements
Gather initial capability and interest information
Assess communication quality and responsiveness
Factory audits & capability assessments
Remote and on-site factory audits
Manufacturing capability assessment
Quality control systems evaluation
Social compliance standards verification
Production capacity analysis
Supplier background & compliance verification
Business registration verification
Export license confirmation
Certification validation
Financial stability assessment
Reputation and reference checks
RFQ management & price negotiation
Manage entire Request for Quotation process
Ensure detailed and comparable quotes from multiple suppliers
Leverage local market knowledge for negotiation
Secure best possible pricing and terms
Clarify MOQs, payment terms, and lead times
Shortlisted supplier report
Detailed report on top 2-3 suppliers
Audit findings and risk assessment
Pricing comparison and analysis
Clear recommendation with rationale
Product development & sampling
Bringing your vision to life
The Goal: Manage the entire product development and sampling process, acting as the communication bridge between you and the factory. Ensure the final product perfectly matches your specifications, culminating in a “golden sample” approved for mass production.
Deliverables: Initial product samples - Revised samples based on feedback - Approved “golden sample” - Technical specification document (final) - Sample approval documentation
What we do
Technical specification translation
Translate your requirements into detailed technical specs
Create factory-ready specification documents
Ensure no misunderstandings or communication errors
Include materials, dimensions, tolerances, and quality standards
Sample development management
Manage entire sample development process
Provide regular updates on progress
Troubleshoot issues in real-time
Ensure factory stays on schedule
Handle all back-and-forth communication
Sample consolidation & international shipping
Consolidate samples from multiple suppliers
Ship to you in single, cost-effective package
Manage international shipping and customs
Track shipments and ensure timely delivery
Iterative feedback & refinement
Facilitate feedback process between you and factory
Communicate your feedback clearly and precisely
Manage development of revised samples
Provide real-time feedback to factory
Quickly resolve any issues or concerns
Golden sample approval & sign-off
Manage formal sign-off process
Document agreed-upon “golden sample”
Establish quality standard for mass production
Secure commitments from both parties
Create production reference materials
Production management & quality assurance
Ensuring every unit meets your standards
The Goal: Ensure the factory delivers the exact product you approved, on time and in the correct quantity. Implement comprehensive quality assurance with multiple inspection points and proactive risk management.
Deliverables: Signed production contract - Weekly production progress reports - In-process inspection reports - Third-party inspection reports (if applicable) - Final quality verification report - Shipment authorization
What we do
Production contract negotiation & finalization
Negotiate and finalize production contract
Document all terms, conditions, pricing, and timelines
Protect both you and the factory
Establish clear reference point for production process
Include quality standards and inspection protocols
Deposit & payment management
Facilitate deposit payment (typically 30-50%)
Manage payments through secure providers (Airwallex, etc.)
Ensure proper documentation and receipts
Coordinate with your accounting team
Manage final payment upon completion
Production timeline monitoring
Maintain regular contact with factory
Receive weekly or bi-weekly progress updates
Identify potential delays early
Work proactively to resolve issues
Keep you informed throughout process
In-process quality inspections
Arrange inspections at key milestones (50%, 100% completion)
Identify quality issues before entire batch is completed
Provide detailed inspection reports with photos
Ensure corrective actions are taken immediately
Verify compliance with golden sample
Third-party inspection coordination
Arrange third-party inspections for high-value orders
Work with reputable inspection companies (SGS, Bureau Veritas, etc.)
Provide detailed quality checklists
Coordinate inspection scheduling
Review and act on inspection reports
Packaging & labeling management
Oversee packaging design and production
Ensure Amazon FBA compliance (drop test, barcode placement)
Manage “Made in India” labeling requirements
Arrange GS1 barcodes or FBA labels
Verify packaging protects product during shipping
Final payment & shipment authorization
Conduct final quality verification
Authorize final payment to factory
Arrange shipment preparation
Coordinate with logistics team
Ensure all documentation is complete
Global logistics & FBA forwarding
Getting your products to amazon warehouses
The Goal: Manage the complex process of moving finished products from the factory in India to Amazon FBA warehouses in your target markets. Handle international shipping, customs clearance, and final delivery seamlessly.
Deliverables: Freight forwarding quotes and options - Complete export documentation - Customs clearance confirmation - Shipment tracking information - FBA delivery confirmation - Final shipment report
What we do
Freight forwarding & carrier selection
Select optimal shipping method (air freight vs. sea freight)
Balance timeline and budget considerations
Maintain relationships with multiple carriers
Negotiate competitive rates on your behalf
Provide shipping options and recommendations
Export documentation & customs clearance (India)
Prepare all required export documentation
Commercial invoices, packing lists, bills of lading
Manage customs clearance process in India
Ensure shipment is cleared for export without delays
Handle all government paperwork and compliance
Amazon SEND program coordination
Manage entire SEND program process
Ship directly from India to Amazon FBA warehouses
Handle all documentation and coordination
Work with Amazon’s partnered carriers
Ensure compliance with Amazon’s requirements
Customs clearance & import documentation (Destination country)
Prepare all necessary import documentation
Coordinate with customs brokers in destination country
Calculate and manage duties and taxes
Ensure smooth customs clearance
Handle any customs issues or inspections
FBA prep & labeling services
Arrange FBA prep services if needed
Apply FBA labels and barcodes
Ensure products are FBA-ready
Polybagging, bubble wrap, or other prep as required
Coordinate with Amazon’s requirements
Final mile delivery to FBA warehouses
Coordinate delivery to Amazon FBA warehouses
Track shipments in real-time
Manage any delivery issues or delays
Ensure products arrive in perfect condition
Confirm receipt by Amazon
Shipment tracking & communication
Provide real-time tracking information
Regular updates throughout shipping process
Proactive communication about any issues
Estimated delivery dates and updates
Final delivery confirmation
The legal infrastructure to get it done right
Sellers Umbrella is the strategy. MerchantXporter is the execution.
As a registered Indian export entity, MerchantXporter holds all the necessary government certifications to legally and efficiently source and export products from India.
Frontend optimization: what customers see

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Goods & services tax (GST)
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Goods & services tax (GST)
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Ministry of commerce & industry
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APEDA
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What this means for you
Legal compliance
All exports are 100% compliant with Indian and international regulations
Faster processing
Government certifications mean faster customs clearance and fewer delays
Lower risk
Reduced risk of shipment holds, fines, or legal issues
Direct factory access
We can legally contract directly with manufacturers on your behalf
Quality assurance
Our certifications require adherence to strict quality and safety standards
Transparent pricing
No hidden fees or surprise costs - we handle all regulatory requirements
Choose your sourcing package
Every product and every market is unique. We offer three launch packages designed to meet different needs and budgets.
What's included
Phase 1: Product opportunity & strategy (complete)
Phase 2: Supplier identification & vetting (complete)
Phase 3: Product development & sampling (complete)
Market analysis and viability assessment
Supplier vetting and shortlist (2-3 options)
Sample development management
Approved golden sample
Technical specifications document
What's included
Phase 1: Product opportunity & strategy (complete)
Phase 2: Supplier identification & vetting (complete)
Phase 3: Product development & sampling (complete)
Phase 4: Production management & quality assurance (complete)
Phase 5: Global logistics & FBA forwarding (complete)
Full end-to-end management from idea to FBA delivery
All quality inspections and production oversight
Complete logistics and customs management
FBA prep and delivery coordination
What's included
Everything in FBA launchpad package
On-site factory presence during production
Custom packaging design and development
Advanced quality control protocols
Multiple product variations or SKUs
Priority support and dedicated account manager
Long-term supplier relationship management
Ongoing restock and inventory management
A LA carte services
Need targeted support?
Not ready for a full package? We offer a la carte services to provide targeted support where you need it most.
Frequently
asked questions.
Got questions? We’ve got answers.
What kind of products can you source from India?
We specialize in a wide range of products including textiles, handicrafts, home decor, spices, food products, beauty and personal care, jewelry, leather goods, and more. India’s manufacturing landscape is incredibly diverse. If you have a product idea, let’s discuss it - we can likely source it.
What are the typical payment terms with Indian manufacturers?
Typically, manufacturers require a deposit (30-50%) to start production and the final balance upon completion before shipment. We negotiate the best possible terms on your behalf and manage the entire payment process through secure providers like Airwallex.
How do you ensure quality?
We have a multi-stage quality control process including pre-production sample approval, in-process inspections at 50% and 100% completion, and final pre-shipment inspections. For high-value orders, we also coordinate third-party inspections by companies like SGS or Bureau Veritas.
What are the typical lead times for sourcing from India?
Lead times vary by product complexity. Simple products may take 8-12 weeks from order to FBA delivery. Complex or custom products may take 16-24 weeks. We provide detailed timelines during the discovery phase.
Can you help with product design and packaging?
Yes! Our creative team can work with you to design your product and packaging to be retail-ready and Amazon FBA-compliant. This includes custom packaging design, labeling, and ensuring drop-test compliance.
What are the minimum order quantities (MOQs)?
MOQs vary significantly by product and manufacturer. Indian manufacturers are generally more flexible with MOQs than Chinese factories. We work to negotiate the lowest possible MOQs for your first order, often 500-1000 units depending on the product.
How much does it cost to source a product from India?
Costs vary widely based on product complexity, order quantity, and level of service required. We provide custom quotes for each project. Generally, you should budget for product cost, shipping, duties, quality inspections, and our service fees.
Do you handle customs and import duties?
Yes. We manage all export documentation in India and coordinate with customs brokers in your destination country. We calculate estimated duties and taxes upfront so there are no surprises. We handle the entire customs clearance process.
Can you source products for international Amazon marketplaces (UK, EU, etc.)?
Absolutely. We can ship to Amazon FBA warehouses in any country. We handle all international shipping, customs clearance, and compliance requirements for your target markets.
What happens if there’s a quality issue with my order?
Quality issues are rare because of our rigorous QC process, but if they occur, we work with the factory to resolve them immediately. Depending on the severity, solutions may include rework, partial refunds, or replacement production. We advocate for you throughout the process.
Do you offer ongoing restock management?
Yes! Our Brand Builder package includes ongoing restock and inventory management. We monitor your inventory levels, coordinate reorders with the factory, and ensure you never run out of stock. This is also available as an a la carte service.
How is working with MerchantXporter different from using Alibaba?
Alibaba is a directory. We’re a full-service partner. We vet suppliers, manage communication, oversee production, conduct quality inspections, handle logistics, and ensure compliance. Most importantly, we’re a registered export entity with legal authority and certifications - not just a middleman.
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