Product sourcing
& development

Most agencies can find a supplier. We built the entire supply chain.

Sourcing from India is not about finding a factory on a B2B portal. It’s about navigating a complex web of government regulations, export licenses, quality control, and international logistics. Most agencies can’t do it because they don’t have the legal infrastructure.

We do. Through our sister company, MerchantXporter, a fully licensed and certified Indian export entity, we provide a true end-to-end solution from product concept to your FBA warehouse.

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# India: The untapped manufacturing powerhouse

While everyone else sources from China, India offers a unique competitive advantage

Why India

Diverse manufacturing base

From textiles and handicrafts to spices, food products, and electronics - India’s manufacturing landscape is incredibly diverse. You can find products here that simply don’t exist anywhere else.

Skilled craftsmanship

From textiles and handicrafts to spices, food products, and electronics - India’s manufacturing landscape is incredibly diverse. You can find products here that simply don’t exist anywhere else.

Cost advantage

Competitive pricing without compromising quality. India offers 15-30% cost savings compared to China for many product categories.

Regulatory benefits

Favorable trade agreements with the US and EU. Products sourced from India often benefit from lower tariffs and easier customs clearance.

The challenge

Accessing this opportunity requires navigating complex regulations, cultural differences, language barriers, and a fragmented supplier landscape. That’s where we come in.

The factory-to-FBA pipeline:
A 5-phase system for seamless sourcing

From product idea to FBA delivery.

Most sourcing agents just connect you with a factory and disappear. We manage the entire journey.

Our Factory-to-FBA Pipeline is a comprehensive, 5-phase framework that de-risks the entire sourcing process, ensuring quality, compliance, and on-time delivery.

Product opportunity & strategy

Validating your idea before you invest

The Goal: Transform your product idea into a viable, market-ready concept with a clear strategic plan. We de-risk the sourcing process by ensuring the product is well-defined, competitively positioned, and profitable before any significant investment.

Deliverables: Complete market analysis report - Detailed product specifications document - Target cost breakdown - Compliance requirements checklist - Strategic sourcing plan with timeline

What we do

Product viability & market analysis

In-depth Amazon marketplace research

Demand analysis and competition assessment

Pricing trend analysis

Clear market opportunity identification

Sourcing feasibility assessment (India)

Identify key manufacturing hubs for your product

Assess availability of raw materials

Provide initial production timeline estimates

Evaluate India-specific advantages for your product category

Compliance & certification requirements

Research all necessary certifications for your target markets (FDA, FCC, CE, etc.)

Identify testing requirements

Plan for compliance timelines and costs

Ensure legal and regulatory standards are met

Target cost & specification definition

Detailed product specifications (materials, dimensions, features, quality standards)

Target landed cost calculation (manufacturing + shipping + duties)

Financial viability assessment

Profit margin projections

Strategic sourcing plan

Comprehensive sourcing strategy document

Key milestones and detailed timeline

Risk assessment and mitigation strategies

Budget breakdown

Supplier identification & vetting

Finding your perfect manufacturing partner

The Goal: Identify and rigorously vet potential suppliers in India to ensure they meet our high standards for quality, reliability, and compliance. Our on-the-ground presence gives you access to factories you’d never find online.

Deliverables: Shortlisted supplier report (2-3 options) - Factory audit summaries - Comparative pricing analysis - Recommended manufacturing partner

What we do

Extensive supplier network access

Access to our curated database of verified Indian manufacturers

Years of on-the-ground relationship building

Coverage across all major product categories

Significant advantage over public B2B directories

Initial supplier screening & outreach

Screen potential suppliers based on your specifications

Initiate contact and present your requirements

Gather initial capability and interest information

Assess communication quality and responsiveness

Factory audits & capability assessments

Remote and on-site factory audits

Manufacturing capability assessment

Quality control systems evaluation

Social compliance standards verification

Production capacity analysis

Supplier background & compliance verification

Business registration verification

Export license confirmation

Certification validation

Financial stability assessment

Reputation and reference checks

RFQ management & price negotiation

Manage entire Request for Quotation process

Ensure detailed and comparable quotes from multiple suppliers

Leverage local market knowledge for negotiation

Secure best possible pricing and terms

Clarify MOQs, payment terms, and lead times

Shortlisted supplier report

Detailed report on top 2-3 suppliers

Audit findings and risk assessment

Pricing comparison and analysis

Clear recommendation with rationale

Product development & sampling

Bringing your vision to life

The Goal: Manage the entire product development and sampling process, acting as the communication bridge between you and the factory. Ensure the final product perfectly matches your specifications, culminating in a “golden sample” approved for mass production.

Deliverables: Initial product samples - Revised samples based on feedback - Approved “golden sample” - Technical specification document (final) - Sample approval documentation

What we do

Technical specification translation

Translate your requirements into detailed technical specs

Create factory-ready specification documents

Ensure no misunderstandings or communication errors

Include materials, dimensions, tolerances, and quality standards

Sample development management

Manage entire sample development process

Provide regular updates on progress

Troubleshoot issues in real-time

Ensure factory stays on schedule

Handle all back-and-forth communication

Sample consolidation & international shipping

Consolidate samples from multiple suppliers

Ship to you in single, cost-effective package

Manage international shipping and customs

Track shipments and ensure timely delivery

Iterative feedback & refinement

Facilitate feedback process between you and factory

Communicate your feedback clearly and precisely

Manage development of revised samples

Provide real-time feedback to factory

Quickly resolve any issues or concerns

Golden sample approval & sign-off

Manage formal sign-off process

Document agreed-upon “golden sample”

Establish quality standard for mass production

Secure commitments from both parties

Create production reference materials

Production management & quality assurance

Ensuring every unit meets your standards

The Goal: Ensure the factory delivers the exact product you approved, on time and in the correct quantity. Implement comprehensive quality assurance with multiple inspection points and proactive risk management.

Deliverables: Signed production contract - Weekly production progress reports - In-process inspection reports - Third-party inspection reports (if applicable) - Final quality verification report - Shipment authorization  

What we do

Production contract negotiation & finalization

Negotiate and finalize production contract

Document all terms, conditions, pricing, and timelines

Protect both you and the factory

Establish clear reference point for production process

Include quality standards and inspection protocols

Deposit & payment management

Facilitate deposit payment (typically 30-50%)

Manage payments through secure providers (Airwallex, etc.)

Ensure proper documentation and receipts

Coordinate with your accounting team

Manage final payment upon completion

Production timeline monitoring

Maintain regular contact with factory

Receive weekly or bi-weekly progress updates

Identify potential delays early

Work proactively to resolve issues

Keep you informed throughout process

In-process quality inspections

Arrange inspections at key milestones (50%, 100% completion)

Identify quality issues before entire batch is completed

Provide detailed inspection reports with photos

Ensure corrective actions are taken immediately

Verify compliance with golden sample

Third-party inspection coordination

Arrange third-party inspections for high-value orders

Work with reputable inspection companies (SGS, Bureau Veritas, etc.)

Provide detailed quality checklists

Coordinate inspection scheduling

Review and act on inspection reports

Packaging & labeling management

Oversee packaging design and production

Ensure Amazon FBA compliance (drop test, barcode placement)

Manage “Made in India” labeling requirements

Arrange GS1 barcodes or FBA labels

Verify packaging protects product during shipping

Final payment & shipment authorization

Conduct final quality verification

Authorize final payment to factory

Arrange shipment preparation

Coordinate with logistics team

Ensure all documentation is complete

Global logistics & FBA forwarding

Getting your products to amazon warehouses

The Goal: Manage the complex process of moving finished products from the factory in India to Amazon FBA warehouses in your target markets. Handle international shipping, customs clearance, and final delivery seamlessly.

Deliverables: Freight forwarding quotes and options - Complete export documentation - Customs clearance confirmation - Shipment tracking information - FBA delivery confirmation - Final shipment report

What we do

Freight forwarding & carrier selection

Select optimal shipping method (air freight vs. sea freight)

Balance timeline and budget considerations

Maintain relationships with multiple carriers

Negotiate competitive rates on your behalf

Provide shipping options and recommendations

Export documentation & customs clearance (India)

Prepare all required export documentation

Commercial invoices, packing lists, bills of lading

Manage customs clearance process in India

Ensure shipment is cleared for export without delays

Handle all government paperwork and compliance

Amazon SEND program coordination

Manage entire SEND program process

Ship directly from India to Amazon FBA warehouses

Handle all documentation and coordination

Work with Amazon’s partnered carriers

Ensure compliance with Amazon’s requirements

Customs clearance & import documentation (Destination country)

Prepare all necessary import documentation

Coordinate with customs brokers in destination country

Calculate and manage duties and taxes

Ensure smooth customs clearance

Handle any customs issues or inspections

FBA prep & labeling services

Arrange FBA prep services if needed

Apply FBA labels and barcodes

Ensure products are FBA-ready

Polybagging, bubble wrap, or other prep as required

Coordinate with Amazon’s requirements

Final mile delivery to FBA warehouses

Coordinate delivery to Amazon FBA warehouses

Track shipments in real-time

Manage any delivery issues or delays

Ensure products arrive in perfect condition

Confirm receipt by Amazon

Shipment tracking & communication

Provide real-time tracking information

Regular updates throughout shipping process

Proactive communication about any issues

Estimated delivery dates and updates

Final delivery confirmation

The legal infrastructure to get it done right

Sellers Umbrella is the strategy. MerchantXporter is the execution.

As a registered Indian export entity, MerchantXporter holds all the necessary government certifications to legally and efficiently source and export products from India.

Frontend optimization: what customers see

Emblem of India featuring the Lion Capital of Ashoka with 'Government of India' text below.

Ministry of corporate affairs

AEZFS5803E

Logo of Import Export Code India featuring a ship and globe inside a circular seal.

Spice board

CRES/SBCB/20824/2023-2024

Logo of Goods and Services Tax Council with stylized letters GST in green, orange, and blue.

Goods & services tax (GST)

24AEZFS5803E1ZQ

FSSAI logo with a leaf on the letter 'i'.

Goods & services tax (GST)

10725998000042

Emblem of India featuring the Lion Capital of Ashoka with four lions standing back to back.

Ministry of commerce & industry

AEZFS5803E

APEDA logo featuring a stylized green leaf design with Hindi text above and English acronym below.

APEDA

AAFCE4714M

What this means for you

Legal compliance

All exports are 100% compliant with Indian and international regulations

Faster processing

Government certifications mean faster customs clearance and fewer delays

Lower risk

Reduced risk of shipment holds, fines, or legal issues

Direct factory access

We can legally contract directly with manufacturers on your behalf

Quality assurance

Our certifications require adherence to strict quality and safety standards

Transparent pricing

No hidden fees or surprise costs - we handle all regulatory requirements

Choose your sourcing package

Every product and every market is unique. We offer three launch packages designed to meet different needs and budgets.

What's included

Phase 1: Product opportunity & strategy (complete)

Phase 2: Supplier identification & vetting (complete)

Phase 3: Product development & sampling (complete)

Market analysis and viability assessment

Supplier vetting and shortlist (2-3 options)

Sample development management

Approved golden sample

Technical specifications document

What's included

Phase 1: Product opportunity & strategy (complete)

Phase 2: Supplier identification & vetting (complete)

Phase 3: Product development & sampling (complete)

Phase 4: Production management & quality assurance (complete)

Phase 5: Global logistics & FBA forwarding (complete)

Full end-to-end management from idea to FBA delivery

All quality inspections and production oversight

Complete logistics and customs management

FBA prep and delivery coordination

What's included

Everything in FBA launchpad package

On-site factory presence during production

Custom packaging design and development

Advanced quality control protocols

Multiple product variations or SKUs

Priority support and dedicated account manager

Long-term supplier relationship management

Ongoing restock and inventory management

A LA carte services

Need targeted support?

Not ready for a full package? We offer a la carte services to provide targeted support where you need it most.

Why choose
Why choose
Why choose

Launch specialists

We've launched over 100 products across dozens of categories. We have a dedicated team of launch experts who live and breathe product launches.

Data-driven methodology

We don't guess. Our launch strategy is based on deep analysis of your market, competitors, and the specific dynamics of your category.

Proven framework

Our 4-stage Launchpad system is a repeatable, proven process for success. Over 90% of products we launch achieve page-one rankings for their main keywords within 60 days.

Transparent pricing

Custom pricing based on your category and goals. No surprises. No hidden costs. You know exactly what you're paying for.

Ongoing support

After your launch, you can choose to manage the account yourself or transition to one of our monthly management retainers for ongoing growth.

Launch specialists

We've launched over 100 products across dozens of categories. We have a dedicated team of launch experts who live and breathe product launches.

Data-driven methodology

We don't guess. Our launch strategy is based on deep analysis of your market, competitors, and the specific dynamics of your category.

Proven framework

Our 4-stage Launchpad system is a repeatable, proven process for success. Over 90% of products we launch achieve page-one rankings for their main keywords within 60 days.

Transparent pricing

Custom pricing based on your category and goals. No surprises. No hidden costs. You know exactly what you're paying for.

Ongoing support

After your launch, you can choose to manage the account yourself or transition to one of our monthly management retainers for ongoing growth.

Frequently
asked questions.

Got questions? We’ve got answers.

What kind of products can you source from India?

We specialize in a wide range of products including textiles, handicrafts, home decor, spices, food products, beauty and personal care, jewelry, leather goods, and more. India’s manufacturing landscape is incredibly diverse. If you have a product idea, let’s discuss it - we can likely source it.

What are the typical payment terms with Indian manufacturers?

Typically, manufacturers require a deposit (30-50%) to start production and the final balance upon completion before shipment. We negotiate the best possible terms on your behalf and manage the entire payment process through secure providers like Airwallex.

How do you ensure quality?

We have a multi-stage quality control process including pre-production sample approval, in-process inspections at 50% and 100% completion, and final pre-shipment inspections. For high-value orders, we also coordinate third-party inspections by companies like SGS or Bureau Veritas.

What are the typical lead times for sourcing from India?

Lead times vary by product complexity. Simple products may take 8-12 weeks from order to FBA delivery. Complex or custom products may take 16-24 weeks. We provide detailed timelines during the discovery phase.

Can you help with product design and packaging?

Yes! Our creative team can work with you to design your product and packaging to be retail-ready and Amazon FBA-compliant. This includes custom packaging design, labeling, and ensuring drop-test compliance.

What are the minimum order quantities (MOQs)?

MOQs vary significantly by product and manufacturer. Indian manufacturers are generally more flexible with MOQs than Chinese factories. We work to negotiate the lowest possible MOQs for your first order, often 500-1000 units depending on the product.

How much does it cost to source a product from India?

Costs vary widely based on product complexity, order quantity, and level of service required. We provide custom quotes for each project. Generally, you should budget for product cost, shipping, duties, quality inspections, and our service fees.

Do you handle customs and import duties?

Yes. We manage all export documentation in India and coordinate with customs brokers in your destination country. We calculate estimated duties and taxes upfront so there are no surprises. We handle the entire customs clearance process.

Can you source products for international Amazon marketplaces (UK, EU, etc.)?

Absolutely. We can ship to Amazon FBA warehouses in any country. We handle all international shipping, customs clearance, and compliance requirements for your target markets.

What happens if there’s a quality issue with my order?

Quality issues are rare because of our rigorous QC process, but if they occur, we work with the factory to resolve them immediately. Depending on the severity, solutions may include rework, partial refunds, or replacement production. We advocate for you throughout the process.

Do you offer ongoing restock management?

Yes! Our Brand Builder package includes ongoing restock and inventory management. We monitor your inventory levels, coordinate reorders with the factory, and ensure you never run out of stock. This is also available as an a la carte service.

How is working with MerchantXporter different from using Alibaba?

Alibaba is a directory. We’re a full-service partner. We vet suppliers, manage communication, oversee production, conduct quality inspections, handle logistics, and ensure compliance. Most importantly, we’re a registered export entity with legal authority and certifications - not just a middleman.

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