Premium positioning. Premium
results

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Winning in a crowded category.

 We don’t compete on price. We compete on value.

We turn beauty brands into premium players. Bargain shoppers into loyal customers. Competitive categories into profitable opportunities.

MD Factor

Premium Beauty & Eyelash Care Brand

From drugstore competitor to premium leader.

The Situation

MD Factor had premium products—but was competing in a price-sensitive category.

The Goal 

MD Factor needed to own the premium positioning.

 Competing with $15 drugstore brands

Premium price point ($74+) felt risky

Low brand awareness

Traffic from bargain hunters

Conversion rate challenges

Target high-intent buyers

Build trust through reviews

Identify hero products

Scale premium traffic

Dominate premium segment

Convert quality-focused shoppers

The Results

They needed a partner who could win with PPC alone. A team that could steal traffic from legacy brands. A system that turns ad spend into market dominance.

Sales Growth

250k
200k
150k
100k
50k
0

+135% Growth

$116K Price Competition

 $116K

Before

$273K

After

AOV Growth

$125
$100
$75
$50
$25
$0

+32% AOV

Pricing Risk

$74.52

Before

$98.44

After

Ready to work with
an agency that actually cares?

Let's talk about where your brand is, where you want it to be, and how we'll get you there. No sales pitch. No pressure. Just an honest conversation about what's possible.

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